WANT TO GET SWITCHED ON?
How to talk business online with clarity, authority and authenticity.
Here we go. First I’ll guide you through an exploratory process:
The truth about being online. Does your organisation really need to be engaging with your customers online? Believe it or not, not every business does and I’ll ask you some key questions to find out if yours fits into that category.
Are you up to something big? I want to find out more about you, the purpose of your work, what excites you most about your business? It’s your vision that will fire up your presence on line.
What brings out the best in you? As in real life, you’ll connect with people online in different ways – via blogs, newsletters, mail campaigns, facebook, twitter, instagram and other social media. Your business style will determine which online channels will really work for you.
Is anyone listening? What is the “voice” of your business like? Warm, friendly, enthusiastic? Authoritative, strong and provocative? It’s crucial to name your voice, pitched so your ideal customers respond to it when they hear it.
What aren’t you doing? What online assets do you own that you’re not leveraging effectively? A languishing Facebook page or blog, customer email addresses you only sporadically send emails to? I’ll help you bring these back to life.
Do you have website shame? Online engagement can only be optimal if it leads to a great website that’s happening, current and alive. Is yours? I can help you to evaluate your website and together we can assess what needs to change.
Then we’ll work out the best way to approach your online strategy. I can help you in two ways:
Consultation: I’ll help you assess your online assets, guide you through the process of evaluating the effectiveness of your website, help you set up the infrastructure for newsletters and social media, train you or your staff and then you’re on own managing your online presence – with Switched ON in the wings should you need more assistance.
Online Portfolio Management: I can manage all or some of your online portfolio for you on an ongoing monthly basis, writing blogs, newsletters and running various social media platforms on your behalf.