If you’re a green business, you’re selling a service or a product that’s meaningful beyond just the product itself. You’re invested in a movement, a community, a way of being that’s larger than your offering, one that represents your deepest values. It’s likely you’ve got a website, some kind of social media, possibly a […]
Perhaps the most insidious war-mongering happens inside our own heads. When we describe ourselves as struggling to lose weight, or battling to find time, when we attack ourselves for not being good enough, or achieving enough, when we get defensive about our failures, we wage war on the self and treat our own selves like the enemy.
As cultural editors, we have the power to influence the experience of our customers and the people around us through the story we choose to tell. It doesn’t have to be our old culturally inherited story repeated over and over; we can radically shift our world by telling a better one.