ABOUT NINA GERAGHTY 


 

Everybody loves a good story and every business has one.  What is the problem for which your business is the solution?   Why do you do what you do?  What do you value and how do you make a difference?   Those are all elements of story and how well you tell yours determines who will listen.

As a writer,  I help businesses tell their best story, the narrative that describes exactly what they do, and why they are exceptional at what they do.   But more than that, I help businesses craft  ongoing marketing stories online:

Every blog you publish is part of your story. Every newsletter you send and every social media post you put out there tells a story. Make each one count.

We’re told we’re living in a time of attention-scarcity, where information needs to be delivered as quickly as possible, in the form of an image or infographic and that blogs and newsletters need to be short and easy to read with lots of big headings and bullet points.  As a result, much of what we ‘consume’ online is like pre-digested pap – it all begins to look and ‘taste’ the same, we don’t even have to ‘chew’ on anything – just swallow.

We’re losing our ability to focus on reading text of any depth and substance, we’re addicted to consuming movies and series where the imagery has all been created for us so we don’t need to use our imaginations to conjure up images for ourselves.  Don’t get me wrong, I am not saying images and videos don’t play a vital role in our online communications, of course they do.

The truth is we still need finely crafted, inspiring words that move hearts and minds, now more than ever – because with words, we create our reality, and our reality is in urgent need of re-imagining.

If all we’re doing is churning out is formulaic ‘sound bytes’ and quick takeaway word-snacks that took us a few minutes to throw together,  then we’re contributing to a world where we’re increasingly unable to value anything that requires our attention for longer than a minute.  That’s why I believe in taking time to create communications which cultivate thoughtful and ongoing savouring of the work you do rather than creating content to be picked up and nibbled as we swipe our way through the blur of the social media eat-all-you-can buffet.

And what’s my story?  I’ve worked for many years in corporate IT, and  then started my own businesses.  I’ve been a supermarket checkout teller (I was 14!),  guitar teacher, jazz singer/song-writer, waitress, studied Drama and English at university and I have a teaching degree. Apart from the writing I do in my work, I also am busy writing personal essays and memoir pieces.

I have a particular love for those SME’s in the green eco-sector who are working to create a more heart-based sustainable economy.  Organisations with a conscience, driven by a mission and a vision and who actively want to serve a purpose greater than simply selling a product. I also am passionate about food, where it comes from, how it’s made and how it affects our biology and psyche.  Because I’ve owned my own business and worked in the green industry since 2007, I know the language, the ethos, the issues, and I understand distribution processes, retail and merchandising.

What happened when I was running my own business though, was that I soon  found I just didn’t have the time to focus on doing what I love most – writing and connecting with my customers on line. And most business owners I know who aren’t natural writers says the same thing:

 “I know how important it is  – I just don’t have the time!”

That’s why I started switched ON media. To help you to do what you do best – run your business – while knowing that all your digital communications are being taken care of in a way that truly reflects the qualities of your work in the world.

So, what’s it like to work with me?  Go here to see what some of my clients have to say.